6 min read
Monthly vs annual billing: how big should your annual plan discount be?
How big an annual plan discount should be: compare it with what a monthly customer really pays in a year given your churn. Formula, table and example.
Articles about MRR, churn and retention
RSS feedArticles for product managers and marketers about MRR, churn and retention: plain explanations, examples and common mistakes.
7 min read
Customer concentration: when one big customer becomes a risk
Customer concentration risk in a small SaaS: measure one customer’s share of MRR, stress-test losing them and shape a big deal so it stays safe.
7 min read
How to calculate churn rate and MRR from one month of events
How to calculate churn rate and MRR from one month of subscription events: the churn rate formula, MRR churn, upgrades and annual plans, step by step.