6 min read
TAM SAM SOM: market size in three layers, with a worked example
TAM SAM SOM in plain words: the three layers of market size, how to calculate each with a worked example, and when the acronym actually helps.
Articles about Valuation
RSS feedArticles for product managers and marketers about Valuation: plain explanations, examples and common mistakes.
7 min read
Customer concentration: when one big customer becomes a risk
Customer concentration risk in a small SaaS: measure one customer’s share of MRR, stress-test losing them and shape a big deal so it stays safe.
8 min read
SaaS valuation multiples: how much is a small SaaS business worth? Due diligence and earn-outs
SaaS valuation multiples for a small SaaS business: profit and ARR multiples, what moves them, what buyers check in due diligence and how to weigh an earn-out.