6 min read
What is GMV? GMV vs revenue, take rate and what a marketplace really earns
What is GMV, why gross merchandise value isn't revenue, how to calculate take rate and the agent vs principal test, with a worked marketplace example.
Articles for product managers and marketers about Reading a P&L: plain explanations, examples and common mistakes.
6 min read
What is GMV, why gross merchandise value isn't revenue, how to calculate take rate and the agent vs principal test, with a worked marketplace example.