Articles about Events, properties and users

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Articles for product managers and marketers about Events, properties and users: plain explanations, examples and common mistakes.

September 30, 20269 min read

Tracking plan template: what a tracking plan is, a filled-in example and a QA checklist

What a tracking plan is, and a free tracking plan template in six sections: questions, events, properties, metric definitions, QA, change log, with an example.

Tracking plan
Events, properties and users

September 30, 20269 min read

What is product analytics? The questions it answers, the tools and how to start

What is product analytics? Measuring what people do in your product and turning it into decisions: the eight questions it answers, the tools, a worked example.

Events, properties and users
Volume vs quality metrics