Practical courses for product people, marketers, managers and founders
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Practical skills you can use at work this week
Statistics, customer interviews, roadmaps, product analytics, Git and more. Each course is a short, self-contained practice on a realistic case: pick one and start.
Trainer
Product managers
Marketers
Statistics for Product Managers and Marketers
A free statistics course for product managers and marketers: read metrics honestly, run A/B tests you can trust and explain the numbers to your team, on realistic product data.
You'll learn to
Tell when an “average” is lying and which number to report instead
Plan and read A/B tests without fooling yourself
Explain results to your team with the right chart
6 modules · 24 lessons~16 h 27 min of learning
Lesson 1: Mean, median and mode: the typical value
Find out what customers really need before you build. Learn to run interviews that give you facts instead of compliments, spot false validation and leave every conversation with a clear next step.
You'll learn to
Ask about past behaviour, not polite opinions
Spot compliments, fluff and false positives on the spot
Stop feeling lost in engineering conversations. Learn to read a repository, review a pull request and follow a change from branch to release, all in the GitHub web interface, with no terminal.
You'll learn to
Read commits, branches and pull requests with confidence
Review a pull request as a PM and ask the right questions
Make a small, safe edit yourself in the browser
5 modules · 15 lessons~9 h 19 min of learning
Lesson 1: Why teams keep history: version control without fear
Swap the feature list with dates for a roadmap people trust. Learn to tie every item to an outcome, prioritise in the open and win buy-in from leadership, sales and engineering without promising deadlines you can't keep.
You'll learn to
Turn a feature list into outcome-based themes
Prioritise with a transparent scoring method
Get buy-in without committing to dates you can't keep
From Idea to Profitable Product: Building Without Investors
Build a software product that pays for itself. Follow two founders from the first problem worth solving to paying customers, pricing, churn, systems and an offer to buy the company, and learn to make each decision with your own numbers.
You'll learn to
Check that a problem is worth solving before you build
Set prices and read MRR, churn and runway on your own numbers
Turn product data into decisions you can defend. Define metrics that don't lie, read funnels, retention and cohorts, design and read A/B tests, work out LTV and payback, and forecast growth, all on realistic data from a bill-splitting app.
You'll learn to
Define metrics that can't be gamed and tie them to decisions
Read funnels, retention and cohorts to find where users drop off
Plan and read A/B tests and work out LTV and payback
The school math behind every formula in our statistics, finance and product-analytics courses, explained for people who forgot it. Percent and percentage points, rounding and quick estimates, the sum sign, averages and weights, squares and roots, lines, compounding and discounting, probability and the normal curve, then unit economics from scratch. No proofs and no calculus: read a formula, say what each part does and compute it by hand or in a spreadsheet.
You'll learn to
Read any formula in the statistics, finance and analytics courses and say what each part does
Keep percent and percentage points apart, round the right way and check a result's size in your head
Compute averages, growth, discounting and probabilities by hand or in a spreadsheet
9 modules · 36 lessons~17 h 17 min of learning
Lesson 1: Order of operations, ratios and multiples
Trading Basics: How It Works, How Not to Lose Everything
Learn how trading really works, in plain words and with small numbers. See what it costs, how markets and orders work, how to decide the loss before the trade, how a plan can lose often and still profit, how to read a simple chart, and how to keep a journal and your own habits from wrecking the account, all on a practice account with made-up prices. Educational, not advice: most people who trade lose money.
You'll learn to
See what trading really costs and how orders and markets actually work
Decide your loss before a trade and size it so one trade can’t wreck the account
Read a simple chart and turn an idea into a plan you can test on a practice account
8 modules · 32 lessons~16 h 2 min of learning
Lesson 1: Trading vs investing: two different games
Long-Term Investing: Index Funds, Risk and Your Own Behavior
Learn how long-term investing really works and judge any fund, app or plan with numbers. Count real returns after inflation and devaluation, see how far and how long a portfolio can fall, find out why broad, cheap index funds are hard to beat, add up every cost, build a simple stock and bond mix, keep your own behavior from costing you, and check what matters when you invest from Ukraine. Educational, not financial advice.
8 modules · 32 lessons~13 h 50 min of learning
Lesson 1: Saving, investing, speculating and the real return
Self-MBA: a business education, one skill at a time
Finance, strategy, marketing, managing people and projects, in plain language and on one realistic company. Free, like everything here.
Self-MBA core
Trainer
Product managers
Marketers
Managers
Founders
Finance for Product People: From Unit Economics to Business Cases
Put numbers behind product decisions. Work out what one sale really earns, read a P&L without mixing up GMV and revenue, see why profit is not cash, plan cash month by month, judge growth spending and product bets with NPV, build forecasts and budgets, and pick the costs that matter, all on realistic data from an online tutoring school.
You'll learn to
Work out what one sale really earns and where you break even
Read a P&L and a cash plan without mixing up revenue, profit and cash
Judge growth spending and product bets with NPV and a simple business case
8 modules · 32 lessons~16 h 20 min of learning
Lesson 1: Contribution margin per unit: what one lesson leaves
From Specialist to Manager: Your First Year Leading a Team
Move from doing the work to leading the people who do it. Plan your first 30 days, run one-to-ones, give feedback that changes behavior, delegate with a clear brief, diagnose motivation, run meetings that earn their time, handle conflict and overload, decide who decides, and grow your people, in the realistic first months of a new team lead at an online tutoring school.
You'll learn to
Plan your first 30 days and run one-to-ones that build trust
Give feedback that changes behavior and delegate with a clear brief
Diagnose motivation, handle conflict and overload, and decide who decides
Turn a string of campaigns into a plan. Define your market by what customers would do instead, find segments in your own data, choose whom to serve first with the weights written down, pick a difference you can prove, choose channels on what a paying customer really costs, spend on useful contacts instead of reach, shape the offer and the range, measure what marketing added against a baseline, and assemble a one-page marketing plan, on realistic cases from an online tutoring school and a one-person tutoring practice.
You'll learn to
Find segments in your own data and choose whom to serve first, with the weights written down
Pick channels by what a paying customer really costs and measure what marketing added against a baseline
Assemble a one-page marketing plan your team can act on
Project Management Without the Bureaucracy: Run One Project from Brief to Closure
Run work with a deadline without drowning in process. Write a one-page brief, break scope down and cut it before dates, find the critical path, estimate in ranges with one shared buffer, map stakeholders, keep a short risk register, handle changes and delays, and close the project with a blameless retrospective, all on one realistic project: the launch of a new subject at an online tutoring school.
You'll learn to
Write a one-page brief with success criteria and cut scope before you move dates
Find the critical path and estimate in ranges with one shared buffer
Keep a short risk register, handle changes and close with a blameless retrospective
B2B Marketing and Sales: Win Your First Company Customers
Sell to companies, not individuals. Map who is in a buying decision, pick the customers worth winning, run a pipeline that tells the truth, build demand in a long sale, run discovery calls and demos, price from the buyer's economics, trade discounts instead of giving them away, work with partners within the law, and grow from founder-led selling to a first hire, on realistic cases from a corporate training team.
You'll learn to
Map who takes part in a company's buying decision and pick the accounts worth winning
Run a pipeline and a forecast that tell the truth, from discovery call to close plan
Price from the buyer's economics and trade every discount for something in return
8 modules · 32 lessons~14 h 18 min of learning
Lesson 1: One deal, many people: who is in the buying committee
Set a price you can defend. Find the floor your costs and your own time allow and the ceiling your buyers' alternatives set, learn what people will really pay, package it into plans with clear limits, show the total price honestly, give discounts only when they buy something, raise prices without losing trust, and test prices fairly, on realistic cases from an online tutoring school and a tutor's own practice.
You'll learn to
Find the price floor your costs and time allow and the ceiling your buyers’ alternatives set
Package an offer into plans with clear limits and show the full price honestly
Give discounts only in exchange for something and raise prices without losing trust
Personal Finance: Budget, Safety Cushion, Debt and Investing
Take charge of your money without giving up the things you enjoy. See where your money goes, build a safety cushion for real Ukrainian risks, work out what a loan or "pay in parts" really costs, live on irregular income, choose where savings live, invest without illusions, protect your family and plan for the long run. Educational, not financial advice.
You'll learn to
Track a month of spending and build a plan that still leaves money for fun
Size a safety cushion for real risks and work out what a loan or "pay in parts" really costs
Choose where your savings live and start investing regularly, without illusions
8 modules · 32 lessons~11 h 1 min of learning
Lesson 1: Tracking a month without a spreadsheet habit
