6 min read
Monthly vs annual billing: how big should your annual plan discount be?
How big an annual plan discount should be: compare it with what a monthly customer really pays in a year given your churn. Formula, table and example.
Articles about First price and plans
RSS feedArticles for product managers and marketers about First price and plans: plain explanations, examples and common mistakes.
7 min read
SaaS pricing: how to price a SaaS product, starting from what the workaround costs
SaaS pricing for your first customers: price a SaaS product from what their workaround costs, pick the unit you charge for and check the price three ways.
8 min read
Pre-selling: how to pre-sell a product before you build it
Pre-selling before you write code: a one-page presell offer, a decision rule set in advance, how to ask for money and what the answers mean.