6 min read
Sunk cost vs relevant cost: what to ignore when you decide, with a worked example
A sunk cost is spent whatever you decide, so it never belongs in a decision. How to find the relevant costs and the opportunity cost, with an example.
Articles for product managers and marketers about Relevant and sunk costs: plain explanations, examples and common mistakes.
6 min read
A sunk cost is spent whatever you decide, so it never belongs in a decision. How to find the relevant costs and the opportunity cost, with an example.