6 min read
Contribution margin: formula, example and why it beats gross margin for decisions
Contribution margin is price minus variable costs: what one more sale adds. The formula, a worked example and why gross margin misleads decisions.
Articles about Gross vs net revenue and gross margin
RSS feedArticles for product managers and marketers about Gross vs net revenue and gross margin: plain explanations, examples and common mistakes.
6 min read
What is GMV? GMV vs revenue, take rate and what a marketplace really earns
What is GMV, why gross merchandise value isn't revenue, how to calculate take rate and the agent vs principal test, with a worked marketplace example.