A business education in plain language, one skill at a time

How it works

Core courses

Eight courses every business education covers. Together with the capstone they earn the Self-MBA certificate.

Capstone

One final project that puts the core courses to work on Klasna.

Electives

Narrower courses that go deeper into one area. Take the ones you need: they are not required for the certificate.

Personal skills

Money, time, speaking and working with people: skills for your own life and career, open to anyone.

Take a course

7 courses are available now: pick any and start from lesson 1, no account needed.

• 
  Available nowSelf-MBA core

  • Trainer
  • Product managers
  • Marketers
  • Managers
  • Founders

  Finance for Product People: From Unit Economics to Business Cases

  Put numbers behind product decisions. Work out what one sale really earns, read a P&L without mixing up GMV and revenue, see why profit is not cash, plan cash month by month, judge growth spending and product bets with NPV, build forecasts and budgets, and pick the costs that matter, all on realistic data from an online tutoring school.

  32 lessons~16 h 20 min of learning

  Start the course
• 
  Available nowSelf-MBA core

  • Trainer
  • Marketers
  • Founders

  Marketing Strategy: Who to Win and How

  Turn a string of campaigns into a plan. Define your market by what customers would do instead, find segments in your own data, choose whom to serve first with the weights written down, pick a difference you can prove, choose channels on what a paying customer really costs, spend on useful contacts instead of reach, shape the offer and the range, measure what marketing added against a baseline, and assemble a one-page marketing plan, on realistic cases from an online tutoring school and a one-person tutoring practice.

  32 lessons~14 h 46 min of learning

  Start the course
• 
  Available nowSelf-MBA core

  • Trainer
  • Managers
  • Founders
  • Everyone

  From Specialist to Manager: Your First Year Leading a Team

  Move from doing the work to leading the people who do it. Plan your first 30 days, run one-to-ones, give feedback that changes behavior, delegate with a clear brief, diagnose motivation, run meetings that earn their time, handle conflict and overload, decide who decides, and grow your people, in the realistic first months of a new team lead at an online tutoring school.

  32 lessons~14 h 41 min of learning

  Start the course
• 
  Available nowSelf-MBA core

  • Trainer
  • Managers
  • Founders
  • Everyone

  Project Management Without the Bureaucracy: Run One Project from Brief to Closure

  Run work with a deadline without drowning in process. Write a one-page brief, break scope down and cut it before dates, find the critical path, estimate in ranges with one shared buffer, map stakeholders, keep a short risk register, handle changes and delays, and close the project with a blameless retrospective, all on one realistic project: the launch of a new subject at an online tutoring school.

  32 lessons~14 h 5 min of learning

  Start the course
• 
  Available nowSelf-MBA electives

  • Trainer
  • Founders
  • Marketers
  • Product managers

  Pricing: Set, Package and Raise Your Prices

  Set a price you can defend. Find the floor your costs and your own time allow and the ceiling your buyers' alternatives set, learn what people will really pay, package it into plans with clear limits, show the total price honestly, give discounts only when they buy something, raise prices without losing trust, and test prices fairly, on realistic cases from an online tutoring school and a tutor's own practice.

  32 lessons~14 h 47 min of learning

  Start the course
• 
  Available nowSelf-MBA electives

  • Trainer
  • Marketers
  • Founders
  • Managers

  B2B Marketing and Sales: Win Your First Company Customers

  Sell to companies, not individuals. Map who is in a buying decision, pick the customers worth winning, run a pipeline that tells the truth, build demand in a long sale, run discovery calls and demos, price from the buyer's economics, trade discounts instead of giving them away, work with partners within the law, and grow from founder-led selling to a first hire, on realistic cases from a corporate training team.

  32 lessons~14 h 18 min of learning

  Start the course
• 
  Available nowPersonal skills

  • Trainer
  • Everyone

  Personal Finance: Budget, Safety Cushion, Debt and Investing

  Take charge of your money without giving up the things you enjoy. See where your money goes, build a safety cushion for real Ukrainian risks, work out what a loan or "pay in parts" really costs, live on irregular income, choose where savings live, invest without illusions, protect your family and plan for the long run. Educational, not financial advice.

  32 lessons~11 h 1 min of learning

  Start the course

Coming to the site soonComing soon

We are preparing these courses. As soon as one is ready, it moves up to “Take a course”.