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What do we divide by? Denominator traps

ARPU vs ARPPU, LTV per cohort user vs per survivor, win rate with or without "no decision", gross vs net margin, concentration with the item in the total, and incremental results against a control group.

Lesson 12 of 36~34 min of learningIncludes ~24 min for questions and tasks

Read the theory (8 cards)
One orange pile of coins split across a whole crowd on one side and across just three paying people on the other.