sigmoid function
Also called: sigmoid, logistic function, logistic curve
The S-shaped function p = 1 ÷ (1 + e⁻ᶻ) that turns any score z into a probability between 0 and 1; z = 0 gives 0.5. It is the inverse of z = ln(odds).
Example
A model of buying after a trial: z = −1.5 + 0.5 × lessons in the first week.
- 1 lesson: z = −1, p = 1 ÷ (1 + e) ≈ 0.27.
- 3 lessons: z = 0, p = 0.5.
- 5 lessons: z = 1, p ≈ 0.73.
- Each extra lesson multiplies the odds by e^0.5 ≈ 1.65.
Common mistakes
- Reading b as a probability change. b = 0.7 multiplies the odds by about 2; it does not add 70 points.
- Confusing odds and probability. Odds of 3 are p = 0.75, not 3%.
- Same effect everywhere. The change in p depends on where you start on the curve.
Learn it in the course
- e, ln, odds and the sigmoid · ln undoes a power, so it solves for time; odds = p ÷ (1 − p), log-odds and the sigmoid p = 1 ÷ (1 + e⁻ᶻ), eᵇ as an odds multiplier, and payback with churn.