deal registration
Also called: deal reg, registered deal
A partner-program rule: a partner that finds an opportunity first registers it with the vendor and, once approved, gets protection for a set period, such as a better margin or a promise that the vendor's own team won't compete for that deal. It rewards partners for finding new business and stops two sellers chasing the same buyer.
Deal registration is a partner-program rule: a partner that wants to work on a specific company registers it with the vendor first. If the company is not already in the vendor's own pipeline or registered by another partner, the vendor approves it, and for a set period the deal is the partner's: it earns the agreed commission or margin, and the vendor's own team does not sell around it.
It solves two problems at once. Partners get a reason to bring new business, because the work they invest in a prospect is protected. The vendor avoids two sellers chasing the same buyer, which confuses the customer and pushes prices down. The rule also gives a clear record of who found a deal and when, which settles most commission disputes before they start.
A workable rule is short and written into the partner agreement: what a registration must contain (company, contact, need, expected size), how fast the vendor confirms or rejects it, how long protection lasts and whether it can be extended, what happens when the vendor was already talking to the company (say so quickly, with the date of first contact), and who decides a dispute. Registration covers one opportunity for a limited time; it is not a territory or an exclusive right to a customer forever.
Example
Klasna for Teams' first referral partner is an HR consultancy. The terms: a registration protects a deal for 90 days; commission is tiered on the first-year revenue a partner refers in a year: 10% up to 1,000,000 UAH, 12% from 1,000,000 to 3,000,000, 15% above.
On 5 May the consultancy registers a mid-sized company it advises. Klasna checks its pipeline the same week: the company isn't there, so the registration is approved and protected until 3 August (90 days). Had Klasna already been talking to the company, it would have said so that week, with the date of its first call.
The company signs for 100 lessons a month. First-year revenue: 100 × 12 × 800 = 960,000 UAH, all in the first tier, so the commission is 96,000. Klasna's contribution: 1,200 lessons × 339 = 406,800, minus the commission = 310,800 UAH (259 a lesson, against 339 for a direct deal). Over a year, a partner that refers 3,600,000 earns 100,000 + 240,000 + 90,000 = 430,000, an effective 11.94%.
Common mistakes
- Approving without checking the pipeline. Confirm the company isn't already yours or another partner's before granting protection.
- Slow answers. A registration that waits weeks for approval protects nothing; set and keep a response time.
- Protection with no end date. Registration should expire unless the partner shows progress; otherwise it blocks the account.
- Rules that live only in emails. Write registration, expiry and dispute rules into the partner agreement before the first deal.
- Selling around a registered deal. One quiet bypass costs more partner trust than the commission it saved.
Learn it in the course
- Partner terms and legal guardrails · Tiered commission, deal registration, a partner marketing fund and conflict rules, plus the lines you don't cross: no fixed resale prices, no ban on passive sales, consent before sharing client data.
- Case: a training agency asks for exclusivity · A training agency promises more deals if Klasna drops every other partner and fixes one resale price. Score the candidates, price the exclusivity, and counter with terms that are good business and stay legal.