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Customer slicing: how to define your target customer

How to define your target customer: tell when your segment is too broad, slice it into groups you can actually find, pick the first one, and notice the people in the purchase you forgot to talk to.

Lesson 14 of 15~41 min of learningIncludes ~26 min for questions and tasks

Read the theory (9 cards)
A large round cake made of many tiny people is cut into slices, and one slice with kitten owners is lifted out on an orange cake server.