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Pitfalls: peeking, multiple testing, novelty effect
The most common ways real A/B tests go wrong, and how to avoid them.
Lesson 12 of 24~37 min of learningIncludes ~23 min for questions and tasks
Read the theory (9 cards)The most common ways real A/B tests go wrong, and how to avoid them.
Lesson 12 of 24~37 min of learningIncludes ~23 min for questions and tasks
Read the theory (9 cards)