# Case: a price corridor for NMT Sprint > Set the floor and the ceiling for an eight-week exam-prep course from its costs, a market scan, a parent survey and the value of its differences, then recommend a price. - Course: [Pricing: Set, Package and Raise Your Prices](https://productovi.com/courses/pricing.md) - Module: How low can the price go, and how high could it reach? - Lesson 4/32, ~39 min - Source: https://productovi.com/courses/pricing/nmt-sprint-corridor-case ## Leo wants a number **Alex Tutor:** Back at Klasna for this module's case. You have floors, ceilings and the corridor between them; now NMT Sprint needs a real price. **Nazar:** The facts: 1 March to 25 April, 16 one-to-one maths lessons, four full mock exams with AI scoring and a tutor's written review. One price for the sprint. **Leo:** Before the exam parents will pay anything. Put it at 15,000 and let's move on. **Hanna:** And I have a cost sheet with a markup on it that says something else again. Let's see what the data says before anyone commits. **Dataset (CSV):** [NMT Sprint: costs](https://productovi.com/datasets/pricing/nmt-sprint-corridor-case/klasna-nmt-sprint-costs.csv) Planned in October 2026 for spring 2027. Per-sprint lines come with every family that buys; the fee is a share of the price; fixed lines are paid once for the season, however many sprints sell. Money in UAH. - `line`: Cost line - `behavior`: per_sprint: with every sprint sold; percent_of_price: a share of the price; fixed: once for the season - `quantity`: Units per sprint (or per season for fixed lines); for the fee, the rate in % - `unit_cost_uah`: Cost per unit, UAH (AI scoring: 0.75 USD at 44.8) - `total_uah`: Quantity × unit cost, UAH **Alex Tutor:** Floor first. Add the per-sprint lines, then divide by what Klasna keeps after the 2.5% fee. > **Exercise:** What is the **floor** per NMT Sprint, from the per-sprint costs and the 2.5% payment fee? In UAH, to two decimals. ## The tutor's spring hours **Hanna:** One more thing. In spring our maths tutors are fully booked. Every sprint takes 16 lessons a tutor could teach in a regular 16-lesson package. **Alex Tutor:** So the sprint must also replace what those hours would earn. A maths 16-pack leaves 16 × (670 × 0.975 − 450) = 3,252 of contribution. That's Hanna's **target floor** rule. **Sofia:** So the target floor is the per-sprint costs plus 3,252, divided by 0.975. **Nazar:** So in spring a sprint has to earn at least what those tutor hours earn today. Below that, every sprint we sell makes us poorer than just selling packages. > **Exercise:** In spring Klasna's maths tutors are fully booked, so each sprint takes 16 lessons that would otherwise be taught in a regular 16-lesson package. What is the sprint's **target floor**: per-sprint costs plus the 3,252 contribution a maths 16-pack would earn, after the 2.5% fee? In UAH, to two decimals. ## What families would do instead **Alex Tutor:** Now the ceiling. In June Klasna asked 60 parents of last spring's maths exam-takers what they would have done without us. And in October Nazar's team scanned the market for the same eight weeks. **Dataset (CSV):** [What parents would have done without Klasna](https://productovi.com/datasets/pricing/nmt-sprint-corridor-case/klasna-nmt-would-do-instead.csv) 60 parents of spring 2026 maths exam-takers, asked in June 2026; one answer each. - `kind`: What they would have done - `families`: Number of parents **Dataset (CSV):** [Market scan: eight weeks of maths exam prep](https://productovi.com/datasets/pricing/nmt-sprint-corridor-case/klasna-nmt-alternatives.csv) Offers found in October 2026, priced for the same eight weeks (16 one-to-one lessons where relevant). Money in UAH. - `option_id`: Offer id - `option`: Offer - `kind`: Kind of alternative, matching the survey - `price_8_weeks_uah`: Price for eight weeks, UAH - `one_to_one_hours`: One-to-one hours - `group_hours`: Group hours - `mock_exams`: Full mock exams included **Leo:** Free videos cost nothing, and group courses start at 4,800. Doesn't that drag our ceiling right down? **Sofia:** Only if those are what our families would choose. Let me count the survey first. **Nazar:** Fair. Our sprint isn't a group course, and parents who chose us wanted a person, not a playlist. > **Exercise:** From the survey, which alternative should set the reference price for NMT Sprint? ## From the tutor's price to a ceiling **Alex Tutor:** Five tutor offers in the scan, from 9,600 to 12,800 for 16 lessons. Take the median as the typical tutor price. Then adjust by the differences, in money. **Dataset (CSV):** [NMT Sprint against a private tutor: differences in money](https://productovi.com/datasets/pricing/nmt-sprint-corridor-case/klasna-nmt-differences.csv) Value for one family over the eight weeks. Only the mock exams have a market price; the other three are assumptions from parent interviews, to be checked. - `difference`: What differs from a private tutor - `direction`: plus: better for the family; minus: worse - `value_uah`: Value for one family, UAH - `how_estimated`: Where the number comes from **Sofia:** Which of these four numbers can we actually trust? **Nazar:** The mock exams are solid: parents pay about 400 a mock elsewhere. The rest is what parents told us in interviews. **Alex Tutor:** Then say so in the memo. A ceiling built on three assumptions is a hypothesis, and a few more parent conversations can firm it up. > **Exercise:** What is the **ceiling** for NMT Sprint: the median private-tutor price in the scan plus the net value of the differences? In UAH. **Alex Tutor:** Before the memo: how do you present that ceiling? > **Exercise:** The 13,000 ceiling can go into Leo's memo as a fact, since every difference behind it has a number. ## Hanna's markup **Hanna:** My first cost sheet spread the 324,000 of fixed costs over a guess of 100 sprints and added 25%. That gave 14,268. **Sofia:** That's above the 13,000 ceiling. And if only 60 sell, the same method says 16,968. **Alex Tutor:** The spiral: fewer sales, higher "cost", higher price, fewer sales still. Fixed costs belong in a launch test instead: how many sprints at our price cover 324,000? **Leo:** And my 15,000? **Alex Tutor:** Above the ceiling too. Some families would pay it; most would hire the tutor, and they'd be right to. > **Exercise:** Hanna's first sheet priced the sprint at full cost over 100 sprints plus 25% (14,268). What is wrong with using it as the price? **Alex Tutor:** Then the launch check Hanna's sheet was really trying to do. > **Exercise:** At a price of 12,400, how many sprints must Klasna sell to cover the season's **324,000** of fixed costs? Per-sprint costs are 8,174.40 and the fee is 2.5% of the price. Round up to whole sprints. **Alex Tutor:** Last step before you write: which prices are even candidates? > **Exercise:** In spring the sprint's corridor runs from the target floor (11,719.38) to the ceiling (13,000). Which prices are candidates for the recommendation? Choose all that apply. ## Your recommendation **Nazar:** Leo wants one page on Friday: the price, why, and what we still don't know. **Alex Tutor:** Pick a price inside the corridor and show the anchors behind it. Then the launch check: how many sprints cover the fixed costs at your price. **Hanna:** And be honest about the assumptions. Three of the four differences are from interviews. **Sofia:** Floor, target floor, ceiling, a price inside, break-even, open questions. Understood. > **Exercise:** Write Leo a one-page price recommendation for NMT Sprint. > **Key ideas** > > - Floor from per-unit costs only (8,384); a **target floor** adds what the same scarce hours would earn elsewhere (11,719.38). > - The next-best alternative is what most buyers would actually do (a private tutor, 26 of 60), not the cheapest offer on the market. > - Ceiling = typical alternative price + net value of the differences, with assumptions labelled (13,000). > - Cost-plus on full cost depends on a guessed volume and can price you above the ceiling; fewer sales push it higher still. > - Fixed costs decide whether to launch: contribution per sale against the number of sales needed. **Alex Tutor:** That closes the module. Next: who buyers compare us with, and how to map it. - Previous lesson: [Dana's floor: a rate from real hours](https://productovi.com/courses/pricing/danas-rate-floor.md) - Next lesson: [The real alternatives, including doing nothing](https://productovi.com/courses/pricing/the-real-alternatives.md) --- Productovi Learning. Free, no sign-up needed to read.