# Outcome-Based Product Roadmaps

> Swap the feature list with dates for a roadmap people trust. Learn to tie every item to an outcome, prioritise in the open and win buy-in from leadership, sales and engineering without promising deadlines you can't keep.

- Source: https://productovi.com/courses/outcome-based-roadmaps
- Free, no sign-up needed to read.

## Modules

### Module 1. Why roadmaps need a rethink

What a roadmap is for and how it differs from a release plan, why outcomes beat outputs, and the five essential components of a roadmap.

- [What a roadmap is (and isn't)](https://productovi.com/courses/outcome-based-roadmaps/what-is-a-product-roadmap.md): Why a feature list with dates fails as a roadmap, what a product roadmap is actually for, and how it differs from a release plan, a backlog and a Gantt chart.
- [Outcomes over outputs](https://productovi.com/courses/outcome-based-roadmaps/outcomes-over-outputs.md): Why outcomes over outputs: the difference between what a team ships and what changes because of it, how a feature factory works, how to climb from a feature request to a measurable outcome, and the traps that make an outcome useless.
- [Anatomy of a product roadmap: five components and an example](https://productovi.com/courses/outcome-based-roadmaps/roadmap-components.md): The five parts every useful roadmap needs (product vision, business objectives, themes, timeframes and a disclaimer), what each one does, and a product roadmap example: Sofia's first one-page roadmap for CatChow, plus a fill-in template.

### Module 2. The why behind the roadmap

Gathering inputs from the market, customers and stakeholders, writing a product vision and value proposition, and setting business objectives with key results.

- [Gathering inputs: life cycle, market, customers, stakeholders](https://productovi.com/courses/outcome-based-roadmaps/gathering-inputs.md): What to find out before drawing a roadmap: the product's life cycle stage, the market and customers behind every request, and what each stakeholder gives and needs, merged into one short list.
- [Product vision and value proposition](https://productovi.com/courses/outcome-based-roadmaps/product-vision.md): What a product vision is and how a mission, a product vision and a product strategy differ, how to fill in a value proposition template, how Sofia compresses it into a one-line vision for CatChow, and three product vision examples.
- [Business objectives and key results](https://productovi.com/courses/outcome-based-roadmaps/objectives-and-key-results.md): How to turn business objectives into OKRs with key results that measure outcomes, the common ways OKRs go wrong, and version 2 of CatChow's roadmap with its full “why” layer.

### Module 3. From needs to themes

Expressing customer needs as themes, choosing timeframes and a disclaimer instead of dates, and adding features, stage of development and confidence.

- [Customer needs as themes: an opportunity solution tree](https://productovi.com/courses/outcome-based-roadmaps/customer-needs-as-themes.md): How to build roadmap themes from customer needs: a user journey map and the critical path, system needs, an opportunity solution tree, job stories vs user stories, and what to do with requests that serve no objective.
- [Timeframes and the roadmap disclaimer](https://productovi.com/courses/outcome-based-roadmaps/timeframes-and-disclaimer.md): How to choose roadmap timeframes, what Now, Next and Later promise, how to answer “roughly when?” without inventing dates, and how to write a product roadmap disclaimer for each audience.
- [Going deeper: features, stages and confidence levels](https://productovi.com/courses/outcome-based-roadmaps/features-stage-confidence.md): When features belong on an outcome-based roadmap and how that differs from a feature roadmap, how to show stage of development and confidence levels without false precision, which extras each reader needs, and version 3 of CatChow's roadmap.

### Module 4. Prioritizing with evidence

Why gut feeling fails, how scoring frameworks such as value vs effort and RICE work, and how to make trade-offs and say no.

- [Feature prioritization: why gut feeling fails](https://productovi.com/courses/outcome-based-roadmaps/why-gut-feeling-fails.md): Feature prioritization without gut feeling: why ranking by the loudest voice, the HiPPO or the biggest client fails, what a feature costs after launch, and how to prioritize with explicit criteria, the critical path, the Kano model and three lenses: desirability, feasibility, viability.
- [Scoring frameworks: impact effort matrix, RICE and more](https://productovi.com/courses/outcome-based-roadmaps/scoring-frameworks.md): How an impact effort matrix sorts quick wins, big bets, fill-ins and money pits, how a value vs effort scorecard and RICE turn criteria into scores, how to keep confidence honest and read a ranking, where cost of delay, WSJF and MoSCoW fit, and why a score only starts the conversation.
- [Trade-offs, the iron triangle and saying no](https://productovi.com/courses/outcome-based-roadmaps/trade-offs-and-saying-no.md): Which lever of the iron triangle in project management to pull when work runs late, why adding people slows a project (Brooks's law), how to say no to stakeholders, from a founder to a colleague and a client, without losing them, and version 4 of CatChow's roadmap.

### Module 5. A living roadmap

Winning alignment and buy-in, presenting the roadmap to different audiences, and keeping it fresh as things change.

- [Alignment and buy-in with stakeholders](https://productovi.com/courses/outcome-based-roadmaps/alignment-and-buy-in.md): Why a roadmap needs alignment rather than consensus, how one-to-one conversations and a co-creation workshop win stakeholders' buy-in, and why a settled decision stays closed until new evidence arrives.
- [Product roadmap presentation: one roadmap, four audiences](https://productovi.com/courses/outcome-based-roadmaps/presenting-the-roadmap.md): How to prepare a product roadmap presentation: why share the roadmap at all, how one roadmap becomes a view for the board, sales, engineering and customers, internal vs external roadmaps, the Osborne effect of a public roadmap, and how to present without overpromising.
- [Keeping it fresh and rolling it out in the organization](https://productovi.com/courses/outcome-based-roadmaps/keeping-it-fresh.md): How often to review a roadmap, how to size and explain a change, how to answer special requests and strategic forks, and how to roll out outcome-based roadmaps, ending with CatChow's full roadmap.
